How advertising affects quality perception of public service television? A comparison of two surveys in Spain (2008 and 2012)

  1. Artero, J.P.
  2. Etayo, C.
  3. Sánchez-Tabernero, A.
Revue:
Creative Industries Journal

ISSN: 1751-0708 1751-0694

Année de publication: 2016

Volumen: 9

Número: 2

Pages: 107-115

Type: Article

DOI: 10.1080/17510694.2016.1206356 GOOGLE SCHOLAR

Objectifs de Développement Durable