Tell Me the Screen You Use, and I Will Tell You the Content You WatchThe Case of Spanish Internet Users

  1. Patricia Diego González
  2. Cristina Etayo Pérez
  3. Enrique Guerrero
Aldizkaria:
Trípodos

ISSN: 1138-3305 2340-5007

Argitalpen urtea: 2014

Zenbakien izenburua: Media, Religion and the Digital Age

Zenbakia: 35

Orrialdeak: 157-177

Mota: Artikulua

Beste argitalpen batzuk: Trípodos

Laburpena

In recent years, the number and range of screens used to watch audiovisual con­tents has risen, from the traditional te­levision set to Internet-enabled devices. This fact has profoundly changed au­diovisual consumption habits in Spain. Firstly, viewing-times have increased across every platform. For example, in the case of conventional television, the average Spanish person watches four hours per day. Secondly, at the same time, younger audiences in particular are increasingly likely to use Internet-enabled screens.The aim of this article is to analyze which screens are preferred by Spanish Internet users, as well as their reasons for doing so when watching different types of TV contents online, such as fic­tion series, entertainment shows, films, news and sports. In order to carry out this research, the following screens have been taken into account: smart TV, mo­bile phones, tablets, computers and vi­deo consoles. Of the main findings, two in particular may be highlighted in advance: almost half of Internet users watch TV online, and the most frequently used device to do so is the computer —including laptops and netbooks—. A further clear conclu­sion is that users choose different pro­gram genres depending on the screen.The results of this study, based on an original survey carried out online, may prove especially significant in order to discover new consumption habits of the Spanish population on the Internet.

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