Effects of pragmatic and moral concerns on perceived TV quality
- Artero, Juan P. 2
- Etayo, Cristina 1
- Sánchez-Tabernero, Alfonso 1
-
1
Universidad de Navarra
info
-
2
Universidad de Zaragoza
info
ISSN: 2001-0818
Any de publicació: 2013
Volum: 2
Número: 3
Pàgines: 489-504
Tipus: Article
Altres publicacions en: Journal of Applied Journalism & Media Studies
Resum
This article analyses perceived television quality in a sample of Spanish consumers by considering the role played by viewers' concerns about television contents. It applies to all kinds of terrestrial television channels in Spain. These concerns are found to be classiffied in two categories: pragmatic and moral. The intensity of these concerns is related to the socio-demographic characteristics of the viewers. Male, older and educated viewers are found to show stronger pragmatic concerns on TV content whereas women and older viewers show stronger moral concerns. Pragmatic concerns have a negative influence on perceived TV quality, but no effect is detected for moral concerns.