Effects of pragmatic and moral concerns on perceived TV quality

  1. Artero, Juan P. 2
  2. Etayo, Cristina 1
  3. Sánchez-Tabernero, Alfonso 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 Universidad de Zaragoza
    info

    Universidad de Zaragoza

    Zaragoza, España

    ROR https://ror.org/012a91z28

Aldizkaria:
Journal of Applied Journalism & Media Studies

ISSN: 2001-0818

Argitalpen urtea: 2013

Alea: 2

Zenbakia: 3

Orrialdeak: 489-504

Mota: Artikulua

DOI: 10.1386/AJMS.2.3.489_1 GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Journal of Applied Journalism & Media Studies

Garapen Iraunkorreko Helburuak

Laburpena

This article analyses perceived television quality in a sample of Spanish consumers by considering the role played by viewers' concerns about television contents. It applies to all kinds of terrestrial television channels in Spain. These concerns are found to be classiffied in two categories: pragmatic and moral. The intensity of these concerns is related to the socio-demographic characteristics of the viewers. Male, older and educated viewers are found to show stronger pragmatic concerns on TV content whereas women and older viewers show stronger moral concerns. Pragmatic concerns have a negative influence on perceived TV quality, but no effect is detected for moral concerns.