Effects of pragmatic and moral concerns on perceived TV quality
- Artero, Juan P. 2
- Etayo, Cristina 1
- Sánchez-Tabernero, Alfonso 1
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1
Universidad de Navarra
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2
Universidad de Zaragoza
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ISSN: 2001-0818
Année de publication: 2013
Volumen: 2
Número: 3
Pages: 489-504
Type: Article
D'autres publications dans: Journal of Applied Journalism & Media Studies
Résumé
This article analyses perceived television quality in a sample of Spanish consumers by considering the role played by viewers' concerns about television contents. It applies to all kinds of terrestrial television channels in Spain. These concerns are found to be classiffied in two categories: pragmatic and moral. The intensity of these concerns is related to the socio-demographic characteristics of the viewers. Male, older and educated viewers are found to show stronger pragmatic concerns on TV content whereas women and older viewers show stronger moral concerns. Pragmatic concerns have a negative influence on perceived TV quality, but no effect is detected for moral concerns.