Alfonso
Sánchez-Tabernero Sánchez
Catedrático de Universidad
Ángel
Arrese Reca
Catedrático de Universidad
Publications by the researcher in collaboration with Ángel Arrese Reca (2)
2019
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Consumer demand and audience behavior
A Research Agenda for Media Economics (Edward Elgar Publishing Ltd.), pp. 59-76
2015
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Contents as products in media markets
Managing Media Firms and Industries: What's So Special About Media Management? (Springer International Publishing), pp. 243-259