Artículos (4) Publicaciones en las que ha participado algún/a investigador/a

2020

  1. 'Influencer marketing' en perspectiva

    Harvard Deusto business review, Núm. 302, pp. 49-51

  2. Fashion communication research: A way ahead

    Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125

  3. Social media influence on consumer behavior: The case of mobile telephony manufacturers

    Sustainability (Switzerland), Vol. 12, Núm. 4

  4. Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients

    Journal of Business-to-Business Marketing, Vol. 27, Núm. 3, pp. 283-291