Centro académico
ISEM Fashion Business School
Articles (4) Publications in which a researcher has participated
2020
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'Influencer marketing' en perspectiva
Harvard Deusto business review, Núm. 302, pp. 49-51
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Fashion communication research: A way ahead
Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125
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Social media influence on consumer behavior: The case of mobile telephony manufacturers
Sustainability (Switzerland), Vol. 12, Núm. 4
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Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients
Journal of Business-to-Business Marketing, Vol. 27, Núm. 3, pp. 283-291