Centro académico
ISEM Fashion Business School
Chapitres d'ouvrages (3) Publications auxquelles un chercheur a participé
2018
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A comparative research about social media use: The case of fast food restaurants
Lo 2.0 y 3.0 como herramientas multidisciplinares (s.n.), pp. 137-149
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Aplicaciones educativas y publicitarias de Whatsapp: el caso de la Universidad
La comunicación publicitaria en la era post-Google (Egregius), pp. 47-66
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Brand reputation in the facebook era: The impact of user generated content in brand reputation management brand reputation in the facebook era
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1544-1556