Aportaciones congreso (4) Publicaciones en las que ha participado algún/a investigador/a

2020

  1. Cultural appropriation in the digital context: A comparative study between two fashion cases

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

  2. Digital user behavior in fashion e-commerce. a business model comparative study

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

  3. Prospective analysis of the advertising sector: reality and trends

    Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación

  4. Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

    Springer Proceedings in Business and Economics