Centro académico
ISEM Fashion Business School
Achegas congreso (4) Publicacións nas que participase algún/ha investigador/a
2020
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Cultural appropriation in the digital context: A comparative study between two fashion cases
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Digital user behavior in fashion e-commerce. a business model comparative study
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Prospective analysis of the advertising sector: reality and trends
Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación
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Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
Springer Proceedings in Business and Economics