Centro académico
ISEM Fashion Business School
Publicaciones (10) Publicaciones en las que ha participado algún/a investigador/a
2020
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'Influencer marketing' en perspectiva
Harvard Deusto business review, Núm. 302, pp. 49-51
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Cultural appropriation in the digital context: A comparative study between two fashion cases
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Digital user behavior in fashion e-commerce. a business model comparative study
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Fashion communication research: A way ahead
Studies in Communication Sciences, Vol. 20, Núm. 1, pp. 121-125
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Prospective analysis of the advertising sector: reality and trends
Comunicación y diversidad. Selección de comunicaciones del VII Congreso Internacional de la Asociación Española de Investigación de la Comunicación
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Social media influence on consumer behavior: The case of mobile telephony manufacturers
Sustainability (Switzerland), Vol. 12, Núm. 4
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Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
Springer Proceedings in Business and Economics
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Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients
Journal of Business-to-Business Marketing, Vol. 27, Núm. 3, pp. 283-291
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Understanding Luxury Fashion
Palgrave Macmillan Reino Unido
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Understanding Luxury Fashion: Origins and Contemporary Issues
Palgrave Advances in Luxury (Springer Nature), pp. 3-12