Departamento académico
(FCOM) Marketing y Empresas de Comunicación
Book chapters (4) Publications in which a researcher has participated
in the year 2004
Remove filter
filter_list
Type (aggr.)
Book chapters
from 2004
to 2004
2004
-
Información económica y de negocios
Periodismo especializado (Ariel España), pp. 285-316
-
Internet and audiences. Are we building correctly the new advertising medium?
Towards new media paradigms: II International Conference COST A20 : II COST A 20 International Conference proceedings, Pamplona (Spain), 27-28 June 2003 (Eunate), pp. 701-723
-
Internet becoming mainstream: new trends for consumers and brands
Towards new media paradigms: II International Conference COST A20 : II COST A 20 International Conference proceedings, Pamplona (Spain), 27-28 June 2003 (Eunate), pp. 511-519
-
Spain: A market in turmoil
Digital Terrestrial Television in Europe (Lawrence Erlbaum Associates), pp. 167-187