(FCOM) Marketing y Empresas de Comunicación

2024

1. 12 The audience in media markets

   De Gruyter Handbook of Media Economics, pp. 169-184

2. Beyond diversity: Toward a disability inclusive marketing

   Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates (Taylor and Francis), pp. 97-113

3. Consideraciones éticas de los menores sobre el consumo de contenido generado por influencers

   Los menores ante las redes sociales: pensamiento crítico y reflexión ética (Tirant Humanidades), pp. 187-203

4. Entrepreneurial business journalism in Spanish-Speaking countries

   The Routledge Companion to Business Journalism (Routledge/Taylor & Francis Group), pp. 368-376

5. Phygital customer experiences: Zara: Pioneering a phygital experience in the mainstream fashion sector

   Customer Experience in Fashion Retailing: Merging Theory and Practice (Taylor and Francis), pp. 170-185

6. Spain: A Fast-Changing Media Landscape

   Media Compass: A Companion to International Media Landscapes (wiley), pp. 138-149

7. The Ethical and Moral Dimension of Advertising Literacy

   Advertising Literacy for Young Audiences in the Digital Age: A Critical Attitude to Embedded Formats (Springer Nature), pp. 117-126

8. The historical evolution of economic, business, and financial journalism

   The Routledge Companion to Business Journalism (Taylor and Francis), pp. 83-95

9. Vive la différence? business journalism in its global uniformity and variety

   The Routledge Companion to Business Journalism (Taylor and Francis), pp. 325-339