Departamento académico
(FCOM) Marketing y Empresas de Comunicación
Others (1) Publications in which a researcher has participated
in the year 1998
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1998
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John HAGEL III y Arthur G. ARMSTRONG. Net Gain. Expanding markets through virtual communities. Harvard Business School Press, 1997, 239 pp.
Comunicación y sociedad = Communication & Society, Vol. 11, Núm. 1, pp. 173-173