Distributing audiovisual contents in the new digital scenario: Multiplatform strategies of the main Spanish tv networks
- Guerrero, E.
- Diego, P.
- Pardo, A.
Livre:
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets
ISBN: 9783642288968
Année de publication: 2013
Pages: 349-373
Type: Chapitre d'ouvrage