Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

  1. SanMiguel, P.
  2. Sádaba, T.
Journal:
Journal of Global Fashion Marketing

ISSN: 2325-4483,  2093-2685

Year of publication: 2018

Volume: 9

Issue: 1

Pages: 40-58

Type: Article

DOI: 10.1080/20932685.2017.1399082 GOOGLE SCHOLAR
Data source: Scopus