Brand reputation in the facebook era: The impact of user generated content in brand reputation management brand reputation in the facebook era

  1. Mir-Bernal, P.
Liburua:
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

ISBN: 9781522571162

Argitalpen urtea: 2018

Alea: 3

Orrialdeak: 1544-1556

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-5225-7116-2.CH083 GOOGLE SCHOLAR