The transformation of advertising agencies in a digital world

  1. Argueta, J.K.
  2. Pérez-Latre, F.J.
Livre:
Handbook of Media Management and Economics: Second Edition

ISBN: 9781138729292

Année de publication: 2018

Pages: 394-409

Type: Chapitre d'ouvrage

DOI: 10.4324/9781315189918 GOOGLE SCHOLAR