El hogar de TelvaMiradas femeninas al interior doméstico español 1963-1975

Abstract

Telva -considering its publications before Dunia first appears- was the only Spanish magazine directed by and for a female audience. Others fade to nothingness, while Telva had correspondents in various foreign cities who reported the latest trends in fashion, beauty and lifestyle. In the image of the most important foreign "feminine press" included content aimed at a modern and autonomous woman -who were beginning to enter the labor force or university studies- but did not forget the traditional values: religion, family, and home. Considering the mismatch between the diffusion of the domestic imaginary in the specialized and alternative media, the latter is visibly part of our societies. Analyzing the reception of this imaginary and probing its acceptance or not can shed light on this mismatch. Perhaps offering a 'complementary history' more adjusted to the reality of the Spanish domestic interior of the second half of the twentieth century.