Busines model and content innovation in the Spanish generalist radio channels

  1. María del Pilar Martínez Costa
  2. Elsa Moreno
  3. Avelino Amoedo
Liburua:
Trends in radio research: diversity, innovation and policies
  1. J. Ignacio Gallego (coord.)
  2. Manuel Fernández-Sande (coord.)
  3. Nieves Limón (coord.)

Argitaletxea: Cambridge Scholars Publishing

ISBN: 9781527513495

Argitalpen urtea: 2018

Orrialdeak: 195-216

Mota: Liburuko kapitulua