La ràdio digital a Europaperspectives i evolució

Resumen

Although it does not enjoy a great deal of popularity in Spain, digital radio is a reality on the European radio market. The concept of digital radio is not limited to introducing the DAB (Digital Audio Broadcasting) system developed by Europe but also includes other systems of production, distribution and reception. Digital radio uses the Eureka 147 DAB system as well as cable, terrestrial digital television and satellite TV, the generation of UMTS mobile telephony, satellite and Internet digital-radio systems, and all without abandoning the traditional supports of FM, MW and SW, which are already testing signal-digitalisation systems. Far from being a strictly technical question limited to signal quality, digital radio is diversifying and increasing the number of distribution channels (including new content other than sound) and creating different ways to dialogue with audiences. It is thus changing the traditional broadcasting model and throwing up major challenges in the field of content and radio-company management.