Radiografía del "prime time" informativo de la radio española
- Martínez-Costa Pérez, María del Pilar
- Herrera Damas, Susana
ISSN: 1989-600X
Year of publication: 2007
Issue Title: Comunicación transmediática, más allá de los textos y los medios
Issue: 5
Pages: 405-414
Type: Article
More publications in: Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales
Abstract
Accused of maintaining a homogeneous programme structure, Spanish radio faces the challenge of renewing its contents in order to conquer new audiences with a new way of telling. This new way of telling will not only support itself on thematic diversification, but in the use of new and more varied presentation structures, which we usually refer to as radiophonic genres. The present study, therefore, arises from the idea of sketching an actualised view of the most used informative genres used in Spanish radio, specifically in the informative radio prime time included between 6 and 10 am. For this, the technique of content analysis has been used.