Percepción de calidad de los programas de entretenimiento televisivos en Españainfluencia de los valores de producción

  1. Guerrero Pérez, Enrique
  2. Etayo Pérez, Cristina
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2015

Issue Title: Nuevos medios I

Volume: 24

Issue: 3

Pages: 256-264

Type: Article

DOI: 10.3145/EPI.2015.MAY.05 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

The aim of this paper is to analyse which production values are more determinant regarding the audience�s quality perception with respect to different types of entertainment television genres. In order to develop this study, we have taken into account production values such as the creative and technical quality, the host, the set and the content. The main source of data for this empirical study is an original survey. The target population consisted of the Spanish population and the sample was designed to be representative. The results show that in spite of the emergence of the connected TV �resulting from the convergence of television and the internet�, which is profoundly changing the audiovisual market, the cornerstone of their business remains the same: content quality.

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Data source: Dialnet