Influencia del estilo directivo en la comunicación interna de las organizaciones. Una aplicación a las agencias de publicidad

  1. Preciado-Hoyos, Ángela 1
  2. Etayo-Pérez, Cristina 2
  1. 1 Universidad de La Sabana
    info

    Universidad de La Sabana

    Chía, Colombia

    ROR https://ror.org/02sqgkj21

  2. 2 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Zeitschrift:
Palabra Clave

ISSN: 2027-534X,  0122-8285

Datum der Publikation: 2014

Ausgabe: 17

Nummer: 2

Art: Artikel

DOI: 10.5294/1956 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: Palabra Clave

Zusammenfassung

The article is based on the assumption that how an organization is managed entails a specific form of communication. If so, identifying management style can be an indication of how a manger will behave in terms of communication. A model of associations between management style and internal communication is formulated for that purpose. Five style prototypes are identified based on a theoretical analysis. They are: laissez-faire, task-oriented, relationship-oriented, leadership and charismatic leadership. Modes of communication particular to each of these styles are defined. In the second part of the article, the model is tested on a sample of Spanish advertising agencies.

Fuente de los datos: Dialnet