Un espacio público por conquistar. La participación institucionalizada de las audiencias en las televisiones de proximidad españolas y europeas como indicador de transparencia para la gobernanza de los medios de comunicación

Resumo

For the last 10 years, audiences’ participation in TV has been studied as one of the clues of public broadcasting in the digital convergence era (Castro, 2012) (Kjus, 2007) as well as an accountability indicator for Media governance (Hasebrink, Herzog and Elder, 2007, p.75). With the theoretical frame of a proposal of governance in which audiences intervene in the decision making process of the TV Companies/Institutions, this paper aims to define the roles of audiences which have been recognized as institutional ways of participation in public regional TVs, with the purpose of determining if these roles can be catalogued as duties of public service. The study has identified four public regional TVs in this area: Corporaciò Catalana de Mitjans de Comunicaciò, Canal Sur, TG4 and BBC Scotland (with BBC Alba inside).