El uso de las brand fan pages de Facebook entre jóvenes y profesionales: análisis empírico
- Pedro Mir Bernal
- Joan Francesc Fondevila Gascón
- Óscar Gutiérrez Aragón
ISSN: 1690-7515
Année de publication: 2016
Volumen: 13
Número: 1
Pages: 28-44
Type: Article
D'autres publications dans: Enl@ce: revista Venezolana de Información, Tecnología y Conocimiento
Résumé
The popularity that in recent times have acquired social networks is high. Given the large number of users of these, especially young people, companies have also wished to participate in them as a means to increase visibility, its popularity and ultimately their sales. In this article we analyze the data obtained from a study on the brand fan pages of enterprises in the social network Facebook and the use they make of them users, focusing on this network to be leading in both number of profiles as in global penetration, in addition to presenting a number of marks followed superior to that of other social networks. It is noted that there are differences between men and women, or between students and professionals in regard to the brand fan pages, which remain in Facebook.