Oportunidades e implantación de las herramientas de la web social en la gestión comunicativa de las ONGD
ISSN: 1646-5954
Year of publication: 2014
Volume: 8
Issue: 4
Pages: 17-38
Type: Article
More publications in: Observatorio (OBS*)
Abstract
The aim of this article is twofold. First, to highlight the new communication paradigm and opportunities generated for NGDOs by the emergence of social Web. Secondly, the paper will offer a description of the current status of the implementation of the social web tools in this field in Spain. The conclusions come from a quantitative content analysis of webs and social Web tools of the 95 NGDOs that make up the NGD Coordinator in Spain. These results are an open opportunity for a future research in the field of development communication.