Aproximación metodológica al estudio de la innovación en periodismo

Resumo

This article presents a methodology to study journalism innovation in the industry trying to overcome the perspective of innovation as a technology adoption. We aim to adapt the standard typology of industrial innovation into the area of journalism. Therefore, our tool elaborates on the following four areas: a) the product or service itself, b) production and distribution processes, c) the overall organization of the company or the team, and d) marketing strategies and actions. These four areas are consistent with the tradition of economic and industrial theory and with the review of specific literature in journalism. The classification that we propose takes the shape of a form that feeds a database collecting individual journalism innovations, and a complementary form to gather data about the companies that implement them. With this descriptive methodology, researchers will be able to not only describe and depict individual innovations, but also to measure the origin, the strategy, the nature and the degree of disruption of those initiatives in the field of journalism.