Measuring empathy feelings in football through media value

  1. Garcia del Barrio, Pedro 1
  1. 1 Universitat Internacional de Catalunya
    info

    Universitat Internacional de Catalunya

    Barcelona, España

    ROR https://ror.org/00tse2b39

Aldizkaria:
Revista de psicología del deporte

ISSN: 1132-239X,  1988-5636

Argitalpen urtea: 2016

Zenbakien izenburua: Economía, gestión y márketing en organizaciones deportivas

Alea: 25

Zenbakia: 1

Orrialdeak: 37-42

Mota: Artikulua

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Laburpena

This paper applies media value appraisals to measure the degree of identification that players and teams inspire in football supporters. Using a large data set of media value scores in season 2014/15, we rank the most popular football players and clubs worldwide; as well as the teams’ managers with the greatest media value exposure. Then, building upon individual ratings, we determine the hierarchy of the “Big Five” European domestic leagues, according to their comparative media value status.

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