El sexismo y los estereotipos en la publicidad y en el cine. Análisis comparativo
- Eva Santana López
- Josep Rom Rodríguez
- Joan Francesc Fondevila Gascón
- Pedro Mir Bernal
ISSN: 1012-1587
Year of publication: 2015
Issue: 1
Pages: 657-670
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Stereotypes are a common element in advertising and cinema. That characterization, based on a classification of ten stereotypes, facilitates quantitative and qualitative analysis. Thus, we compared the use of taxonomy of stereotypes and sexism in advertising spots and in films, in order to determine which branch profiles are used more social representation. We conclude that gender stereotypes are most used in cinema advertising.