Probabilidad de pagar por noticias digitales en España

  1. Manuel Goyanes 1
  2. Alfonso Vara Miguel 2
  1. 1 Universidad Carlos III de Madrid
    info

    Universidad Carlos III de Madrid

    Madrid, España

    ROR https://ror.org/03ths8210

  2. 2 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2017

Título do exemplar: Información pública

Volume: 26

Número: 3

Páxinas: 488-496

Tipo: Artigo

DOI: 10.3145/EPI.2017.MAY.15 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Obxectivos de Desenvolvemento Sustentable

Resumo

The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2.104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.

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Información de financiamento

Los resultados de este artículo forman parte del proyecto “Marcas tradicionales y nuevas marcas en los mercados de información online” (2014-16), financiado por el Plan de Investigación de la Universidad de Navarra (Piuna).

Financiadores

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Fonte de datos: Dialnet