Hooked on lit screens

  1. Enrique Guerrero 1
  2. Patricia Diego 1
  3. David Kimber 2
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 Universidad de Los Andes
    info

    Universidad de Los Andes

    Bogotá, Colombia

    ROR https://ror.org/02mhbdp94

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2017

Título do exemplar: Diseño de la información

Volume: 26

Número: 6

Páxinas: 1108-1117

Tipo: Artigo

DOI: 10.3145/EPI.2017.NOV.10 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise.

€ Ver financiamento

Información de financiamento

This article is part of a subsidized research project: Identificación de los motivos de consumo de los contenidos audio-visuales de ficción y entretenimiento en el mercado español, financed by the Spanish Ministry of Economy and Competitiveness for the period 2016-18 (CSO2015-64615-R).

Financiadores

Referencias bibliográficas

  • Abreu, Jorge; Almeida, Pedro; Silva, Telmo; Oliveira, Rita (2015). “Discovering TV contents in a second screen app: perspectives from Portuguese and Brazilian markets”. Procedia computer science, v. 64, pp. 1240-1247. https://doi.org/10.1016/j.procs.2015.08.508
  • AIMC (2017). Navegantes en la Red. Asociación para la investigación de medios de comunicación. http://www.aimc.es/-Navegantes-en-la-Red-.html
  • Alonso, Elisa; Broullón-Lozano, Manuel; Lamuedra-Graván, María (2016). “Análisis empírico de la dinámica de remediación entre la televisión e Internet en España: los discursos de los usuarios”. Revista latina de comunicación social, v. 71, pp. 160-196. https://doi.org/10.4185/RLCS-2016-1090
  • Anderson, Chris (2006). The long tail: Why the future of business is selling less of more. New York: Hyperion. ISBN: 1 4013 0237 8
  • Arrojo, María-José (2010). “Distribución y financiación de formatos audiovisuales en internet”. Revista Telos: Cuadernos de comunicación e innovación, n. 85, pp. 117-128. https://goo.gl/9mBKLn
  • Artero, Juan P. (2010). “Online video business models: YouTube vs. Hulu”. Palabra clave, v. 13, n. 1, pp. 111-123. http://www.redalyc.org/articulo.oa?id=64916293007
  • Bondad-Brown, Beverly A.; Rice, Ronald E.; Pearce, Katy E. (2012). “Influences on TV viewing and online user-shared video use: Demographics, generations, contextual age, media use, motivations, and audience activity”. Journal of broadcasting & electronic media, v. 56, n. 4, pp. 471-493. https://goo.gl/rCXSNe https://doi.org/10.1080/08838151.2012.732139
  • Bury, Rhiannon; Li, Johnson (2013). “Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens”. New media & society, v. 17, n. 4, pp. 592-610. https://goo.gl/9pEUrZ https://doi.org/10.1177/1461444813508368
  • Castillo-Hinojosa, Ana-María (2012). “Ficción audiovisual en redes sociales en línea: prácticas para la construcción de identidad y relaciones en Facebook”. Revista comunicación, v. 1, n. 10, pp. 907-916. https://goo.gl/LZ3Cnf
  • Choi, Boreum; Jung, Yoonhyuk (2016). “The effects of second-screen viewing and the goal congruency of supplementary content on user perceptions”. Computers in human behavior, v. 64, pp. 347-354. https://goo.gl/GFPjsh https://doi.org/10.1016/j.chb.2016.06.048
  • Cunningham, Stuart; Craig, David; Silver, Jon (2016). “YouTube, multichannel networks and the accelerated evolution of the new screen ecology”. Convergence: The international journal of research into new media technologies, v. 22, n. 4, pp. 376-391. https://eprints.qut.edu.au/98716 https://doi.org/10.1177/1354856516641620
  • Dias, Patricia; Teixeira-Botelho, Inés (2016). “Multi-screening: Prácticas emergentes, motivaciones y expectativas”. Redes.com, n. 13, pp. 273-291. http://revista-redes.hospedagemdesites.ws/index.php/ revista-redes/article/view/380
  • Diego, Patricia (2015). “Estrategia multiplataforma de la televisión conectada”. In: Medina, Mercedes (2015). La audiencia en la era digital. Madrid: Fragua, pp. 145-168. ISBN: 978 84 7074 670 3
  • Diego, Patricia; Etayo, Cristina; Guerrero, Enrique (2014). “Tell me the screen you use, and I will tell you the content you watch: The case of Spanish internet users”. Trípodos, n. 35, pp. 157-177. http://dadun.unav.edu/handle/10171/37472 h t t p : / / w w w.t r i p o d o s . c o m / i n d ex . p h p / Fa c u l ta t _ Comunicacio_Blanquerna/article/view/198/235
  • Diego, Patricia; Etayo, Cristina; Guerrero, Enrique (2016). “Multi-screen viewing and contents: Understanding connected TV”. In: Lugmayr, Artur; Stojmenova, Emilija; Stanoevska, Katarina; Wellington, Robert (2016). Information systems and management in media and entertainment industries. Cham: Springer, pp. 25-46. ISBN: 978 3 319 49407 4 https://goo.gl/9Tg6TU https://doi.org/10.1007/978-3-319-49407-4_2
  • Diego, Patricia; Guerrero, Enrique; Etayo, Cristina (2014). “Televisión conectada en España: contenidos, pantallas y hábitos de visionado”. Revista mediterránea de comunicación, v. 5, n. 1, pp. 179-199. https://doi.org/10.14198/MEDCOM2014.5.1.10
  • Doyle, Gillian (2010). “From television to multi-platform: Less from more or more for less?”. Convergence: The international journal of research into new media technologies, v. 16, n. 4, pp. 431-449. http://www.oecd.org/tad/services-trade/47559455.pdf https://doi.org/10.1177/1354856510375145
  • Doyle, Gillian (2015). “Multi-platform media and the miracle of the loaves and fishes”. Journal of media business studies, v. 12, n. 1, pp. 49-56. http://eprints.gla.ac.uk/106845/7/106845.pdf https://doi.org/10.1080/16522354.2015.1027113
  • Doyle, Gillian (2016). “Digitization and changing windowing strategies in the television industry: Negotiating new windows on the world”. Television & new media, v. 17, n. 7, pp. 629-645. http://eprints.gla.ac.uk/119595 https://doi.org/10.1177/1527476416641194
  • Evans, Elizabeth (2011). Transmedia television: Audiences, new media and daily life. New York: Routledge. ISBN: 978 0 415 88292 7
  • Evens, Tom (2010). “Value networks and changing business models for the digital television industry”. Journal of media business studies, v. 7, n. 4, pp. 41-58. https://goo.gl/VEQgT8 https://doi.org/10.1080/16522354.2010.11073514
  • Feijóo, Claudio (2013). “Soportes digitales y transformación de la industria de contenidos”. El profesional de la información, v. 22, n. 1, pp. 5-9. https://doi.org/10.3145/epi.2013.ene.01
  • Fernández-Manzano, Eva-Patricia; Neira, Elena; Clares-Gavilán, Judith (2016). “Data management in audiovisual business: Netflix as a case study”. El profesional de la información, v. 25, n. 4, pp. 568-576. https://doi.org/10.3145/epi.2016.jul.06
  • Galán-Fajardo, Elena; Del-Pino-Romero, Cristina (2010). “Jóvenes, ficción televisiva y nuevas tecnologías”. Área abierta, n. 25, pp. 1-17. http://revistas.ucm.es/index.php/ARAB/article/view/ ARAB1010130003A
  • Galindo-Rubio, Fernando; Fernández-Blanco, Elena; Alameda-García, David (2014). “Análisis del uso e interacción con aplicaciones second screen en TV social en España”. Cuadernos.info, n. 35, pp. 159-175. https://doi.org/10.7764/cdi.35.565
  • González-Aldea, Patricia; López-Vidales, Nereida (2011). “La generación digital ante un nuevo modelo de televisión: contenidos y soportes preferidos”. Anàlisi: quaderns de comunicació i cultura, n. 44, pp. 31-48. http://www.raco.cat/index.php/Analisi/article/view/248760
  • Guerrero, Enrique (2011). “El ecosistema multiplataforma de los grupos televisivos españoles: los formatos de entretenimiento”. Comunicación y hombre, n. 7, pp. 85-103. http://ddfv.ufv.es/handle/10641/874
  • Guerrero, Enrique; Diego, Patricia; Pardo, Alejandro (2013). “Distributing audiovisual contents in the new digital scenario: Multiplatform strategies of the main Spanish television networks”. In: Friedrichsen, Mike; Mühl-Benninghaus, Wolfgang (eds.). Handbook of social media management. Value chain and business in changing media markets. Berlin: Springer, pp. 349-374. https://doi.org/10.1007/978-3-642-28897-5_20
  • Gunter, Barrie (2010). Television versus the Internet: Will TV prosper or perish as the world movies online?. Oxford: Chandos Publishing. ISBN: 978 1 84334 636 4
  • Instituto Nacional de Estadística (2017). http://www.ine.es
  • Izquierdo-Castillo, Jessica (2012). “Distribución online de contenidos audiovisuales: análisis de tres modelos de negocio”. El profesional de la información, v. 21, n. 4, pp. 385-390. https://doi.org/10.3145/epi.2012.jul.09
  • Katz, Elihu; Gurevitch, Michael; Hadassah, Hass (1973). “On the use of the mass media for important things”. American sociological review, pp. 164-181 https://goo.gl/9yDMz9
  • Jenkins, Henry (2006). Convergence culture: Where old and new media collide. New York: New York University Press. ISBN: 978 0 8147 4281 5
  • Jenkins, Henry; Ford, Sam; Green, Joshua (2013). Spreadable media: Creating value and meaning in a networked culture. New York: New York University Press. ISBN: 978 0 8147 4350 8
  • Jiyoung, Cha (2013). “Do online video platforms cannibalize television? How viewers are moving from old screens to new ones”. Journal of advertising research, v. 53, n. 1, pp. 71-82. https://goo.gl/ghUW1z http://doi.org/10.2501/JAR-53-1-071-082
  • Kantar Media (2016). TV Audience ratings. http://www.kantarmedia.com/global
  • Kim, Jin (2012). “The institutionalization of YouTube: From user-generated content to professionally generated content. Media, culture & society, v. 34, n. 1, pp. 53-67. https://goo.gl/w1Dzc7 http://doi.org/10.1177/0163443711427199
  • Lacalle, Charo (2011). “La ficción interactiva: televisión y web 2.0”. Ámbitos, n. 20, pp. 87-107 http://www.redalyc.org/html/168/16821321005/
  • López-Vidales, Nereida; Gómez-Rubio, Leire (2014). “Nuevos hábitos de los jóvenes españoles y tendencias de futuro en el consumo de radio y televisión”. Historia y comunicación social, n. 19, pp. 327-340. https://doi.org/10.5209/rev_HICS.2014.v19.45031
  • Mayer, Vicki (2016). “The places where audience studies and production studies meet”. Television & new media, v. 17, n. 8, pp. 706-718. https://doi.org/10.1177/1527476416652482
  • Méndiz, Alfonso; De-Aguilera, Miguel; Borges, Eddy (2011). “Actitudes y valoraciones de los jóvenes ante la TV móvil”. Comunicar, v. 13, n. 36, pp. 77-85. http://doi.org/10.3916/C36-2011-02-08
  • Micó-Sanz, Josep-Lluís (2011). “Entretenimiento transversal. Convergencia de contenidos entre la televisión, internet y los dispositivos móviles”. Trípodos, n. 27, pp. 107-115. http://www.raco.cat/index.php/Tripodos/article/view/234161
  • Napoli, Philip M. (2011). Audience evolution: New technologies and the transformation of media audiences. New York: Columbia University Press. ISBN: 978 0 231 15034 7
  • Park, Yuri (2013). “Changes in TV viewing habits: an empirical analysis of second screen usage”. Asian journal of information and communications, v. 5, n. 1, pp. 34-44 https://goo.gl/ZR3W8F
  • Palmer, Shelly (2006). Television disrupted: The transition from network to networked TV. Boston: Focal Press. ISBN: 978 0 240 80864 2
  • Taneja, Harsh; Webster, James G.; Malthouse, Edward C.; Ksiazek, Thomas B. (2012). “Media consumption across platforms: Identifying user-defined repertoires”. New media & society, v. 14, n. 6, pp. 951-968. https://doi.org/10.1177/1461444811436146
  • Tapscott, Don (2009). Grown up digital: How the net generation is changing your world. New York: MacGraw-Hill Professional. ISBN: 978 0 071 50863 6
  • Tse, Yu-Kei (2016). “Television’s changing role in social togetherness in the personalized online consumption of foreign TV”. New media & society, v. 18, n. 8, pp. 1547-1562. https://doi.org/10.1177/1461444814564818
  • Ulin, Jeffrey (2013). The business of media distribution: Monetizing film, TV and video content in an online world. Burlington: Focal Press. ISBN: 978 0 240 82423 9
  • Vogel, Harold L. (2014). Entertainment industry economics: A guide for financial analysis. New York: Cambridge University Press. ISBN: 978 1 107 07529 0 https://doi.org/10.1017/CBO9781139871679
  • Vukanovic, Zvezdan (2009). Television and digital media in the 21st century: New business, economic and technological paradigm. Novi Sad: Media Art Service International. ISBN: 978 86 85831 16 4
Fonte de datos: Dialnet