Privacy concerns about information sharing as trade-off for personalised news

  1. Idoia Portilla 1
  1. 1 Universidad de Navarra, Facultad de Comunicación
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2018

Título del ejemplar: Información personal y datos masivos

Volumen: 27

Número: 1

Páginas: 19-26

Tipo: Artículo

DOI: 10.3145/EPI.2018.ENE.02 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

Los medios de comunicación pueden establecer un muro de pago con datos (datawall) solicitando a los lectores que compartan información a cambio de beneficiarse de servicios como recibir noticias personalizadas. Sin embargo, esto puede significar la pérdida de anonimato, y los miembros de la audiencia pueden sentir que están poniendo en riesgo su privacidad. En esta investigación, utilizando datos del Digital news report 2016, observamos que las audiencias de noticias online en España están preocupadas por los riesgos de privacidad relacionados con el acceso a noticias personalizadas. Su nivel de preocupación varía atendiendo a sus características demográficas o a cómo acceden a las noticias digitales. Los medios de comunicación deben tener en cuenta estos resultados ya que la obtención de datos personales es esencial para implementar estrategias de datos masivos (big data), pero si no se realiza adecuadamente puede suponer perder la confianza de la audiencia.

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Información de financiación

This study is part of the project “Usos y preferencias informativas en el nuevo mapa de medios en España: audiencias, empresas, contenidos y gestión de la reputación en un entorno multipantalla” (Usprinme), funded by the Ministry of Economy and Competitiveness (Ministerio de Economía y Competitividad) of Spain referenced with the number CSO2015-64662-C4-1-R.

Financiadores

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Fuente de los datos: Dialnet