Playing with readers’ expectationstypes of predictive infographics in digital media

  1. Alicia Arza-Otano 1
  2. Salaverría, Ramón 1
  1. 1 Universidad de Navarra, España
Journal:
MonTI: Monografías de traducción e interpretación
  1. Montero Küpper, Silvia (coord.)
  2. Vázquez Gestal, Montserrat (coord.)
  3. Puentes Rivera, Iván (coord.)

ISSN: 1889-4178 1989-9335

Year of publication: 2019

Issue Title: Communication, Translation and Interpreting

Issue: 5

Pages: 187-210

Type: Article

DOI: 10.6035/MONTI.2019.NE5.8 DIALNET GOOGLE SCHOLAR lock_openRUA editor

More publications in: MonTI: Monografías de traducción e interpretación

Abstract

Predictive graphics, which require users to think and deduce before they can access the result, broaden possibilities for media to attract their audience. Recent research suggests that visualizing one’s predictions improves recall and comprehension of data. Through a qualitative study of interactive infographics, the present article identifies two types of predictive infographics in digital media: users’ prediction-based graphics and calculation-based predictive graphics. How to challenge users and interaction strategies are analyzed, describing models that could be useful for both researchers and professionals from the field.

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