Rivalidades en las competiciones deportivas y en el escaparate mediático mundial

  1. Pedro Garcia-del-Barrio 1
  2. Nicolás Becerra Flores 1
  3. Jef Schröder Aubert 1
  1. 1 Universitat Internacional del Catalunya
Journal:
Journal of Sports Economics & Management

ISSN: 2340-7425

Year of publication: 2019

Issue: 9

Pages: 185-201

Type: Article

DIALNET GOOGLE SCHOLAR

More publications in: Journal of Sports Economics & Management

Abstract

: This paper examines how players compete in the global media showcase as well as in the sporting field. Special attention is paid to the role that players’ rivalries might have to raise the interest on particular sport disciplines worldwide. The paper initially compares the individuals’ media status, as a way to measure of the degree of attention they draw from supporters and the public around the world. To selected the group of superstar players, we first identify the Top-10 athletes with the greatest levels of visibility in the media. The appraisals, based on “Google Trends”, are computed based on the intensity of searches made by Google users that are related to each individual. Cristiano Ronaldo emerges as the player with greatest number of searches, thereby taking the reference value 100. Then, adopting a complementary approach, the paper examines the Top-10 most popular soccer players worldwide. In this case, our calculations are based on MERIT approach (methodology for the evaluation and rating of intangible talent), which evaluates the level of talent by counting the news articles that each superstar generates in the media. We actually calculate the individual index of media value as the factor by which the number of news articles associated to each player multiplies the corresponding figure of the representative (average) player in our data base

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