Capacidades profesionales para el mañana de la comunicación estratégicacontribuciones desde España y Argentina

  1. Elena Gutiérrez-García
  2. Gabriel Sadi
Revue:
Revista de comunicación

ISSN: 1684-0933,  2227-1465

Année de publication: 2020

Volumen: 19

Número: 1

Pages: 125-148

Type: Article

DOI: 10.26441/RC19.1-2020-A8 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Revista de comunicación

Résumé

The Global Capability Frameworkfor Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that applies the capability concept to the disci-pline in order to describe the scope and future potential of a global profession. A global framework with 11 capabilities is the result of an empirical research (Delphi, survey, interviews and focus groups) with more than 1.400 experts, scholars and practitioners, in nine countries of five continents (Argentina, Aus-tralia, Canada, Singapore, South Africa, Spain, Sweden, UK and USA).Also, each country has its own capability framework. In this paper it is presented for the first time the specific frameworks, and its comparison, from Argentina and Spain, the only participants’ hispanic coun-tries. As a general conclusion, the findings reveal a strong strategic and social orientation of the profes-sion, but there are significant differences that may be explained by different regional contexts.

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