El uso de Telegram por los partidos políticos españoles en las elecciones generales de 2019
- 1 Department of Public Opinion, School of Communication / Universidad de Navarra, España
- 2 Center for Internet Studies and Digital Life, School of Communication
- 3 Public Communication Department, School of Communication / Universidad de Navarra, España
- 4 Universidad de Navarra, España
ISSN: 1646-5954
Argitalpen urtea: 2022
Alea: 16
Zenbakia: 1
Orrialdeak: 138-159
Mota: Artikulua
Beste argitalpen batzuk: Observatorio (OBS*)
Laburpena
This study analyzes the use of Telegram as an electoral communication tool in Spain, focusing on the messages sent by the five major parties in the country (PSOE, PP, Vox, Unidas Podemos and Ciudadanos) during the campaigns corresponding to the general elections of April 28 and November 10, 2019. This research paper steps outside this somewhat still narrow area of methodology by combining two different research techniques on a methodological triangulation: traditionalcontent analysis and data mining processes using Python. Results, which show how political parties in Spain use Telegram mainly as a mobilization tool while expressing closeness with the candidate, are contextualized thanks to the implementation of Big Data analysis techniques that improve and allow for an in-depth investigation and understanding of the study