Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction

  1. Mir Bernal, P.
  2. Pecot, F.
  3. Hudson, B.
  4. de Barnier, V.
Journal:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Year of publication: 2023

Volume: 30

Issue: 2

Pages: 144-156

Type: Article

DOI: 10.1057/S41262-022-00303-8 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus