Ranking of professional sports disciplines

  1. Pedro García-del-Barrio 1
  2. Christian Medina 2
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 2 Universitat Internacional de Catalunya
Revista:
Journal of Sports Economics & Management

ISSN: 2340-7425

Año de publicación: 2022

Número: 12

Páginas: 68-83

Tipo: Artículo

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Otras publicaciones en: Journal of Sports Economics & Management

Resumen

Los eventos y espectáculos deportivos, así como la práctica de ejercicio físico y otras actividades relacionadas con el deporte, están cada vez más presentes en la vida diaria, gracias en buena medida a los avances tecnológicos y a las redes sociales. La globalización y las facilidades de obtención de información han fomentado nuevos patrones de consumo, acrecentando el papel primordial de los espectáculos deportivos dentro del sector del entretenimiento. Este nuevo contexto reclama una perspectiva global, acorde con una evaluación más atinada de la capacidad que cada deporte tiene de atraer inversores, ampliar el interés de los aficionados y generar ingresos a través de patrocinadores, contratos de retransmisión, etc. En efecto, el negocio del deporte profesional está atrayendo de manera creciente el interés de académicos y profesionales, como pone de manifiesto la creciente presencia de disciplinas deportivas en el escaparate mediático mundial. Este artículo establece un ranking global de la popularidad de las principales disciplinas deportivas en función de la intensidad relativa con la que aficionados y el público general siguen los eventos deportivos. Se emplea una metodología basada en las cifras de Google Trends, la cual se usa como variable proxy para comparar el grado de interés que despierta cada disciplina deportiva. El ranking, basado en sitios Web, establece la jerarquía de las principales disciplinas deportivas a nivel mundial es: 1. Fútbol; 2. Golf; 3. Baloncesto; 4. fútbol americano; 5. Béisbol; 6. Tenis; 7. Voleibol; 8. Ciclismo; 9. Hockey y 10. Rugby

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Fuente de los datos: Dialnet