THE TRANSFORMATION OF ADVERTISING AGENCIES IN A DIGITAL WORLD

  1. Kaufmann Argueta, Jurg
  2. Perez-Latre, Francisco J.
Book Series:
HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS, 2ND EDITION
  1. Albarran, AB (coord.)
  2. Mierzejewska, BI (coord.)
  3. Jung, J (coord.)

ISBN: 978-1-138-72931-5,  978-1-315-18991-8,  978-1-138-72929-2

Year of publication: 2018

Pages: 394-409

Type: Book chapter

GOOGLE SCHOLAR
Data source: WoS