Fashion Blog's Engagement in the Customer Decision Making Process
- 1 ISEM Fashion Business School-University of Navarra, Spain
Libro:
Handbook of Research on Global Fashion Management and Merchandising
ISSN: 2327-350X, 2327-3518
ISBN: 9781522501107
Ano de publicación: 2016
Páxinas: 211-230
Tipo: Capítulo de libro
Obxectivos de Desenvolvemento Sustentable
Referencias bibliográficas
- 10.1109/WI.2005.151
- 10.1145/1412734.1412737
- 10.1145/1341531.1341559
- Akritidis, L., Katsaros, D., & Bozanis, P. (2009, September). Identifying influential bloggers: Time does matter. In Web Intelligence and Intelligent Agent Technologies (Vol. 1, pp. 76-83).
- 10.1109/TSMCC.2010.2099216
- 10.1016/j.ijinfomgt.2013.12.004
- Assael, H., Etgar, M., & Henry, M. (1983). The Dimensions of Evaluating and Utilizing Alternative Information Sources (Working paper). New York University.
- G. E.Belch, (2011), Advertising and promotion: An integrated marketing communications perspective
- R.Blood, (2002), The weblog handbook: Practical advice on creating and maintaining your blog
- 10.1108/13563281111156853
- 10.1177/1094670511411703
- 10.1016/j.jbusres.2011.07.029
- 10.1016/j.intmar.2009.07.002
- 10.1108/S1877-6361(2013)0000011008
- D.Chaffey, (2006), Internet Marketing: Strategies, Implementation and Practice
- M.Chau, (2012), Management Information Systems Quarterly, 36, pp. 1189, 10.2307/41703504
- 10.1109/5326.983927
- 10.1016/j.tourman.2014.09.005
- 10.1108/01409171211256226
- D.Evans, (2010), Social Media Marketing. The next generation of business engagement
- 10.2752/175174115X14168357992319
- 10.1177/0092070396242004
- How engaged are your customers? (2008). Forrester Consulting. Retrieved from www.adobe.com/engagement/pdfs/Forrester_TLP_How_Engaged_Are_Your_Customers.pdf
- Gill, K. E. (2004). How can we measure the influence of the blogosphere. In WWW 2004 Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics.
- 10.1002/mar.4220100504
- 10.1145/1081870.1081883
- 10.1080/20932685.2014.881583
- 10.1080/20932685.2013.790707
- C. P.Haugtvedt, (2005), Online consumer psychology: Understanding and influencing consumer behaviour in the virtual world, 10.4324/9781410612694
- B.Haven, (2008), Measuring engagement
- Hinerasky, D. A. (2014). O Instagram Como Plataforma De Negócio de Moda: dos “it-bloggers” às “it-marcas”. Trabalho apresentado no Grupo de Trabalho Comunicação, Consumo e Subjetividade, do 4º Encontro de GTs - Comunicon.
- 10.1016/j.intmar.2013.12.002
- A.Java, (2006), Proceedings of the 15th international world wide web conference, pp. 22
- Katona, G., & Mueller, E. (1955). A study of purchase decisions. In Consumer behavior: The dynamics of consumer reaction (Vol. 1, pp. 30-87).
- 10.1145/1146598.1146628
- 10.2307/3150957
- Kontu, H., & Vecchi, A. (2013). The Strategic Use of Social Media in the Fashion Industry. In Transcultural Marketing for Incremental and Radical Innovation (pp. 209-233).
- 10.1108/13612021311305119
- 10.1108/02656711011023320
- P.Lazarsfeld, (1968), The people's choice: how the voter makes up his mind in a presidential campaign, 10.7312/laza93930
- Deepening Engagement for Lasting Impact: A Framework for Measuring Media Performance & Results. (2013, October). Learning for Action. Retrieved from http://www.learningforaction.com/wp/wp-content/uploads/2014/08/Media-Measurement-Framework_Final_08_01_14.pdf
- 10.1016/j.elerap.2010.02.004
- B.McConnell, (2007), Citizen marketers: When people are the message
- 10.1086/669042
- 10.1016/j.jbusres.2009.05.014
- 10.2307/1252059
- 10.1016/j.dcm.2012.12.003
- 10.1145/1031607.1031643
- 10.1177/1075547008328797
- 10.1057/9780230248335
- Parker, W. (2015, March). For its beautiful relationship with the fashion industry. Fast Company, (p. 74).
- Penttala, S., & Saarela, H. (2012). Study on the effect of blogs on young women’s online buying behaviour when purchasing fashion items from online stores [Bachelor’s Thesis]. University of Applied Sciences Haaga-Helia. Retrieved from http://www.theseus.fi/bitstream/handle/10024/49601/penttala_sanna%20saarela_heidi.pdf?sequence=1
- L. L.Price, (1984), Advances in Consumer Research. Association for Consumer Research (U. S.), 11, pp. 250
- 10.2501/S0021849907070158
- 10.1080/17512786.2011.622914
- E. M.Rogers, (2003), Diffusion of Innovations
- T.Sádaba, (2014), Revista de Comunicación, 13, pp. 61
- SanMiguel, P., & Sádaba, T. (2014, November). Fashion bloggers: key actors in the Fashion sector. Paper presented in the Global Fashion Conference, Belgium.
- 10.1108/00251741211203551
- D. M.Scott, (2013), The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
- 10.1177/1464884905051009
- 10.1016/j.bushor.2008.02.002
- 10.1509/jmkr.46.1.92
- Stringer, K. (2006). Advertising: If they make it, they will watch – companies let ordinary people create commercials. Detroit Free Press. Retrieved from http://www.freep.com/apps/pbcs.dll/article?AID=/20060327/BUSINESS07/603270382/020/BUSINESS&template=printart
- 10.2307/3150106
- 10.1177/1524839908325335
- 10.1177/107769900508200413
- 10.1016/j.ijinfomgt.2014.04.007
- 10.1017/S0021849904040061
- 10.2753/MTP1069-6679200201
- J.Walker, (2005), Routledge encyclopedia of narrative theory, pp. 45
- 10.1177/1464884905051006
- 10.1086/269257
- 10.1108/13555851111165020