Fashion brands in the metaverse: Achievements from a marketing perspective

  1. SanMiguel, P.
  2. Sádaba, T.
  3. Sayeed, N.
Journal:
Journal of Global Fashion Marketing

ISSN: 2325-4483,  2093-2685

Year of publication: 2024

Volume: 15

Issue: 3

Pages: 320-340

Type: Article

DOI: 10.1080/20932685.2024.2331518 GOOGLE SCHOLAR
Data source: Scopus