The use of case studies to understand strategic decision within the spanish media industry

  1. Juan P. Artero 1
  2. Mónica Herrero 1
  3. Alfonso Sánchez-Tabernero 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

Revista:
JOURNAL OF SPANISH LANGUAGE MEDIA

ISSN: 1940-0810

Año de publicación: 2011

Volumen: 4

Páginas: 68 - 79

Tipo: Artículo

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Otras publicaciones en: JOURNAL OF SPANISH LANGUAGE MEDIA

Resumen

Academic interest on media industries has risen increasingly in the last decades.Lots of pieces of research from media economics, political economy of communicationand media management perspectives have been published, especially in the United Statesand Europe. This process of increasing awareness on the field has been led in Spain bythe University of Navarra, which launched a doctoral program and research project in2000 trying to analyze in-depth the management and strategic implications of mediacompanies by applying consistently the business case study methodology to several PhDdissertations. This article analyzes the results of this program as well as the strengths andweaknesses of case studies for media management doctoral dissertations.