Monetizing in the digital era
ISBN: 9781848219779, 9781119384632
Año de publicación: 2017
Páginas: 119-134
Tipo: Capítulo de Libro
Resumen
The new digital economy has broken the barriers of high budgets, among other things, because it is still an economy of gratuitouness, where the advertiser is the one who pays. The ease of access and use if the internet lower prices. Moreover, television has become a medium to pay for, and the viewer has emerged as a ruler of his consumption decisions. It is now more difficult to meet quality standards because the viewer has become a more critical judge when evaluating the quality if the content received.
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