No solo influencers en el plan de comunicaciónun estudio comparativo en el mundo de la moda

Referencias bibliográficas

• Agnihotri, A., & Bhattacharya, S. (2021). Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing, 33(3), 280-302. https://doi.org/10.1080/08961530.2020.1786875
• Ahuja, N. (2015). Effect of branding on consumer buying behaviour: A study in relation to fashion industry. International Journal of Research in Humanities & Social Sciences, 3(2), 32-37.
• Allen, E. C., & Collisson, B. (2020). Do aspirational role models inspire or backfire? Perceived similarity mediates the effect of role models on minority students’ college choices. Journal of Marketing for Higher Education, 30(2), 221–238. https://doi.org/10.1080/08841241.2020.1723780
• Andersen, P., Weisstein, F. L., & Song, L. (2020). Consumer response to marketing channels: A demandbased approach. Journal of Marketing Channels, 26(1), 43–59. https://doi.org/10.1080/1046669x.2019.1657736
• Arnesson, J. (2022). ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations. New media & Society. https://doi.org/10.1177/14614448211064302
• Anspach, K. A. (1967). The why of fashion. Iowa State University Press.
• Apeagyei, P. R. (2011). The impact of image on emerging consumers of fashion. International Journal of Management Cases, 13(4), 242-251.
• Atik, D., & Fırat, A. F. (2013). Fashion creation and diffusion: The institution of marketing. Journal of Marketing Management, 29(7-8), 836-860. https://doi.org/10.1080/0267257X.2012.729073
• Bailey, L. R., & Seock, Y. (2010). The relationships of fashion leadership, fashion magazine content and loyalty tendency. Journal of Fashion Marketing and Management, 14(1), 39-57. https://doi.org/10.1108/13612021011025429
• Bell, B. T., & Dittmar, H. (2011). Does media type matter? The role of identification in adolescent girls’ media consumption and the impact of different thin-ideal media on body image. Sex roles, 65(7), 478- 490. https://doi.org/10.1007/s11199-011-9964-x
• Boerman, S. C. (2020). The effects of the standardized Instagram disclosure for micro-and mesoinfluencers. Computers in Human Behavior, 103, 199–207. https://doi.org/10.1016/j.chb.2019.09.015
• Borchers, N. (2019). Social Media Influencers in Strategic Communication. International Journal of Strategic Communication, 13(4), 255–260. https://doi.org/10.1080/1553118X.2019.1634075
• Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers. Journal of Interactive Advertising, 20(2), 111–118. https://doi.org/10.1080/15252019.2020.1763873
• Cabosky, J. (2016). Social media opinion sharing: beyond volume. Journal of Consumer Marketing, 33(3), 172–181. https://doi.org/10.1108/JCM-02-2015-1323
• Cao, P., Meister, S., & Klante, O. (2014). How social media influence apparel purchasing behavior. Marketing Review St. Gallen, 31(6), 77-86. https://doi.org/10.1365/s11621-014-0427-y
• Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
• Cotter, K. (2019). Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram. New Media & Society, 21(4), 895–913. https://doi.org/10.1177/1461444818815684
• Cho, V., & Chan, D. (2021). How social influence through information adoption from online review sites affects collective decision making. Enterprise Information Systems, 15(10), 1562-1586. https://doi.org/10.1080/17517575.2019.1651398
• Chopra, A., Avhad, V., & Jaju, A. S. (2021). Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennial. Business Perspectives and Research, 9(1), 77- 91. https://doi.org/10.1177/2278533720923486
• Curiel, C. P., & Alarcón, E. V. (2022). Emprender y comunicar en moda. Nuevos formatos, influencers y públicos. In G. Jiménez-Marín, & R. Elías Zambrano (Eds.), Emprender en comunicación (pp. 203-212). Pirámide.
• Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
• Djafarova, E., & Trofimenko, O. (2019). ‘Instafamous’–credibility and self-presentation of microcelebrities on social media. Information, communication & society, 22(10), 1432-1446. https://doi.org/10.1080/1369118X.2018.1438491
• Doyle, J. P., Su, Y., & Kunkel, T. (2020). Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly, 1–21. https://doi.org/10.1080/16184742.2020.1806897
• Enke, N., & Borchers, N. S. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication, 13(4), 261–277. https://doi.org/10.1080/1553118X.2019.1620234
• Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
• Good, M. C., & Hyman, M. R. (2020). ‘Fear of missing out’: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice, 28(3), 330-341. https://doi.org/10.1080/10696679.2020.1766359
• Grau, S., Kleiser, S., & Bright, L. (2019). Exploring social media addiction among student Millennials. Qualitative Market Research: An International Journal, 22(2), 200-216. https://doi.org/10.1108/QMR-02-2017-0058
• Gupta, S., & Mahajan, R. (2019). Role of Micro-Influencers in Affecting Behavioural Intentions. International Journal of Recent Technology and Engineering, 8, 189-192. https://doi.org/10.35940/ijrte.D1045.1284S519
• Halvorsen, K., Hoffmann, J., Coste-Manière, I., & Stankeviciute, R. (2013). Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway. Journal of Global Fashion Marketing, 4(3), 211–224. https://doi.org/10.1080/20932685.2013.790707
• Harrison, K., & Cantor, J. (1997). The relationship between media consumption and eating disorders. Journal of communication, 47(1), 40-67. https://doi.org/10.1111/j.1460-2466.1997.tb02692.x
• Hasan, M., & Sohail, M. S. (2020). The Influence of Social Media Marketing on Consumers’ Purchase Decision: Investigating the Effects of Local and Nonlocal Brands. Journal of International Consumer Marketing, 1–18. https://doi.org/10.1080/08961530.2020.1795043
• Hui, S. L., & Yee, R. W. (2015). Relationship among Interpersonal Relationship, Customer Satisfaction and Brand Loyalty in Fashion Retailing Industry. Research Journal of Textile and Apparel, 19(1), 65-72. https://doi.org/10.1108/RJTA-19-01-2015-B007
• Jin, S. A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of advertising, 43(2), 181-195. https://doi.org/10.1080/00913367.2013.827606
• Jungnickel, K. (2018). New methods of measuring opinion leadership: a systematic, interdisciplinary literature analysis. International Journal of Communication, 12, 2702–2724.
• Kalbaska, N., Sádaba, T., & Cantoni, L. (2018). Fashion communication: Between tradition and digital transformation. Studies in Communication Sciences, 18(2), 269-285. https://doi.org/10.24434/j.scoms.2018.02.005
• Katz, E., & Lazarsfeld, P. F. (1955). Personal Influence. Transaction Publishers.
• Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3–4), 248–278. https://doi.org/10.1080/0267257X.2020.1718740
• Keller, E., & Fay, B. (2016). How to use influencers to drive a word-of-mouth strategy. Warc Best Practice, 1, 2–8.
• Keller, E., & Berry, J. (2003). The influentials: One American in ten tells the other nine how to vote, where to eat, and what to buy. Simon and Schuster.
• Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8(2), 191–208. https://doi.org/10.1080/19392397.2016.1218292
• Kim, J., & Kim, J. (2012). Human factors in retail environments: a review. International Journal of Retail and Distribution Management, 40(11), 818–841. https://doi.org/10.1108/09590551211267593
• Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving from traditional to digital. John Wiley & Sons.
• Lam, Y. W., & Yee, R. W. (2014). Antecedents and consequences of fashion consciousness: An empirical study in Hong Kong. Research Journal of Textile and Apparel, 18(4), 62-69. https://doi.org/10.1108/RJTA-18-04-2014-B007
• Lee, J. A., & Eastin, M. S. (2020). I like what she’s #endorsing: the impact of female social media influencers’ perceived sincerity, consumer envy, and product type. Journal of Interactive Advertising, 20(1), 76–91. https://doi.org/10.1080/15252019.2020.1737849
• Lee, S., & Kim, E. (2020). Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing, 11(3), 232–249. https://doi.org/10.1080/20932685.2020.1752766
• Li, Y.-M., Lai, C.-Y., & Chen, C.-W. (2011). Discovering influencers for marketing in the blogosphere. Information Sciences, 181(23), 5143–5157. https://doi.org/10.1016/j.ins.2011.07.023
• Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
• Lou, C., Ma, W., & Feng, Y. (2020). A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management, 1–28. https://doi.org/10.1080/10496491.2020.1829771
• Luoma-aho, V., Pirttimäki, T., Maity, D., Munnukka, J., & Reinikainen, H. (2019). Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers. International Journal of Strategic Communication, 13(4), 352–365. https://doi.org/10.1080/1553118X.2019.1617716
• Manthiou, A., Chiang, L., & Tang, L. R. (2013). Identifying and responding to customer needs on Facebook fan pages. International Journal of Technology and Human Interaction (IJTHI), 9(3), 36-52. https://doi.org/10.4018/jthi.2013070103
• Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020a). Behind influencer marketing: key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7-8), 579-607. https://doi.org/10.1080/0267257X.2020.1738525
• Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020b). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 1–27. https://doi.org/10.1080/0267257X.2020.1806906
• Moraes, M., Gountas, J., Gountas, S., & Sharma, P. (2019). Celebrity influences on consumer decision making: new insights and research directions. Journal of Marketing Management, 35(13–14), 1159– 1192. https://doi.org/10.1080/0267257X.2019.1632373
• Morley, D. (2005). Theories of consumption in media studies. In D. Miller (Ed.), Acknowledging consumption (pp. 301-332). Routledge.
• Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of advertising, 30(1), 13-46. https://doi.org/10.2501/IJA-30-1-013-046
• Nejad, M. G., Sherrell, D. L., & Babakus, E. (2014). Influentials and influence mechanisms in new product diffusion: an integrative review. Journal of Marketing Theory and Practice, 22(2), 185–208. https://doi.org/10.2753/MTP1069-6679220212
• Okonkwo, U. (2010). Luxury Online. Styles, Systems, Strategies. Palgrave Macmillan.
• Osei-Frimpong, K., Donkor, G., & Owusu-Frimpong, N. (2019). The impact of celebrity endorsement on consumer purchase intention: An emerging market perspective. Journal of Marketing Theory and Practice, 27(1), 103–121. https://doi.org/10.1080/10696679.2018.1534070
• Park, J., Lee, J. M., Xiong, V. Y., Septianto, F., & Seo, Y. (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50(5), 584-602. https://doi.org/10.1080/00913367.2021.1980470
• Parrott, G., Danbury, A., & Kanthavanich, P. (2015). Online behaviour of luxury fashion brand advocates. Journal of Fashion Marketing and Management, 19(4), 360–383. https://doi.org/10.1108/JFMM-09-2014-006
• Pedroni, M. (2016). Meso-celebrities, fashion and the media: How digital influencers struggle for visibility. Film, fashion & consumption, 5(1), 103-121. https://doi.org/10.1386/ffc.5.1.103_1
• Pedroni, M. (2022). Two Decades of Fashion Blogging and Influencing: A Critical Overview. Fashion Theory, 1-32. https://doi.org/10.1080/1362704X.2021.2017213
• Perreault, G., & Hanusch, F. (2022). Field insurgency in lifestyle journalism: How lifestyle journalists marginalize Instagram influencers and protect their autonomy. New Media & Society. https://doi.org/10.1177/14614448221104233
• Phuong, N. N. D., & Thao, N. T. (2017). The effect of materialism, self-monitoring, and media influence on fashion clothing involvement: a study among Vietnamese consumers. In Proceedings of the Annual Vietnam Academic Research Conference on Global Business, Economics, Finance & Management Sciences (pp. 1-15).
• Pöyry, E., Pelkonen, M., Naumanen, E., & Laaksonen, S. M. (2019). A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication. International Journal of Strategic Communication, 13(4), 336–351. https://doi.org/10.1080/1553118X.2019.1609965
• Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‘You really are a great big sister’– parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3–4), 279–298. https://doi.org/10.1080/0267257X.2019.170878
• Russell, C. A., & Russell, D. R. (2017). Uncovering the power of natural endorsements: A comparison with celebrity-endorsed advertising and product placements. International Journal of Advertising, 36(5), 761–778. https://doi.org/10.1080/02650487.2017.1348033
• Ryan, D., & Jones, C. (2009). Digital marketing: Marketing strategies for engaging the digital generation. Kogan page Ltd. SanMiguel, P., & Sádaba, T. (2017). Nice to be a fashion blogger, hard to be influential. Journal of Global Fashion Marketing, 1–19. https://doi.org/10.1080/20932685.2017.1399082
• SanMiguel, P., Guercini, S., & Sádaba, T. (2019). The impact of attitudes towards influencers amongst millennial fashion buyers. Studies in Communication Sciences, 18(2), 439–460. https://doi.org/10.24434/j.scoms.2018.02.016
• Sanz-Marcos, P., Jiménez-Marín, G., & Elías Zambrano, R. (2021). Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer. Methaodos. revista de ciencias sociales, 9(2), 200-218. https://doi.org/10.17502/mrcs.v9i2.471
• Shaw, J. (1995). Effects of fashion magazines on body dissatisfaction and eating psychopathology in adolescent and adult females. European Eating Disorders Review, 3(1), 15-23. https://doi.org/10.1002/erv.2400030105
• Shephard, A., Pookulangara, S., Kinley, T. R., & Josiam, B.M. (2016). Media influence, fashion, and shopping: a gender perspective. Journal of Fashion Marketing and Management, 20(1), 4-18. https://doi.org/10.1108/JFMM-09-2014-0068
• Silva, M. J. de B., Farias, S. A. de, Grigg, M. K., & Barbosa, M. de L. de A. (2020). Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram. Journal of Relationship Marketing, 19(2), 133–163. https://doi.org/10.1080/15332667.2019.1664872
• Solis, B. (2010). Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web. John Wiley & Sons.
• Tang, Y., & Marinova, D. (2020). When less is more: the downside of customer knowledge sharing in new product development teams. Journal of the Academy of Marketing Science, 48(2), 288–307. https://doi.org/10.1007/s11747-019-00646-w
• Trivedi, J., & Sama, R. (2020). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions. Journal of Internet Commerce, 19(1), 103–124. https://doi.org/10.1080/15332861.2019.1700741
• Uzunoğlu, E., & Misci Kip, S. (2014). Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management, 34(5), 592–602. https://doi.org/10.1016/j.ijinfomgt.2014.04.007
• Van Staden, J., & van Aardt, A. M. (2011). Information seeking by female apparel consumers in South Africa during the fashion decision-making process. International journal of consumer studies, 35(1), 35- 49. https://doi.org/10.1111/j.1470-6431.2010.00894.x
• Vernette, É. (2004). Targeting women’s clothing fashion opinion leaders in media planning: an application for magazines. Journal of Advertising Research, 44(1), 90–107. https://doi.org/10.1017/S0021849904040061
• Weimann, G. (1994). The influentials: People who influence people. SUNY Press. Wellman, M. L., Stoldt, R., Tully, M., & Ekdale, B. (2020). Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content. Journal of Media Ethics, 35(2), 68–82. https://doi.org/10.1080/23736992.2020.1736078
• Wellman, M. L. (2021). Trans-mediated parasocial relationships: Private Facebook groups foster influencer–follower connection. New Media & Society, 23(12), 3557-3573. https://doi.org/10.1177/1461444820958719
• Wiedmann, K.-P., Hennings, N., & Langner, S. (2010). Spreading the word of fashion: Identifying social influencers in fashion marketing. Journal of Global Fashion Marketing, 1(3), 142–153. https://doi.org/10.1080/20932685.2010.10593066
• Wu, S., Hofman, J. M., Mason, W. A., & Watts, D. J. (2011). Who says what to whom on twitter. In Proceedings of the 20th International Conference on World Wide Web (pp. 705–714). https://doi.org/10.1145/1963405.1963504
• Yan, R. N., Hyllegard, K. H., & Blaesi, L. F. (2012). Marketing eco-fashion: The influence of brand name and message explicitness. Journal of Marketing Communications, 18(2), 151-168. https://doi.org/10.1080/13527266.2010.490420
• Zhang, L., Zhao, J., & Xu, K. (2016). Who creates trends in online social media: The crowd or opinion leaders? Journal of Computer-Mediated Communication, 21(1), 1–16. https://doi.org/10.1111/jcc4.12145