Desinformación y confianza en los mediospropuestas de actuación
- Salaverría, Ramón
- Bachmann, Ingrid
- Magallón Rosa, Raúl
ISSN: 2174-1859
Year of publication: 2024
Issue Title: Disinformation and media trust
Volume: 14
Issue: 2
Pages: 13-32
Type: Article
More publications in: Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada
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Abstract
Disinformation has influenced public trust in democratic institutions, particularly the media. Through examples from countries with varying levels of democratic quality, it is shown how disinformation is used to polarize and politically mobilize. The role of the media in this context is crucial, as trust in them depends on multiple interrelated factors, such as the impact of disinformation on news consumption and public trust, the psychological and sociocultural factors that affect vulnerability to disinformation, and technological advances, especially generative artificial intelligence. Based on this diagnosis, mechanisms of self-regulation and greater transparency are proposed as foundations to improve trust. Additionally, the need for academic research on the role of digital platforms and algorithms in the spread of disinformation and its impact on trust and democratic quality is emphasized.