Phygital customer experiences: Zara: Pioneering a phygital experience in the mainstream fashion sector
- Elízaga, R.
- Sanmiguel, P.
Buch:
Customer Experience in Fashion Retailing: Merging Theory and Practice
ISBN: 9781032456553
Datum der Publikation: 2024
Seiten: 170-185
Art: Buch-Kapitel