A Revolution in Urban Lifestyle: Mad Men's Narrative Revisited as a Social Lab

Lourdes Flamarique

doi:10.1007/978-1-137-56885-4_7

A Revolution in Urban Lifestyle: Mad Men's Narrative Revisited as a Social Lab

Lourdes Flamarique

Liburua:

Emotions in Contemporary TV Series

ISBN: 978-1-137-56884-7, 978-1-137-56885-4

Argitalpen urtea: 2016

Orrialdeak: 102 - 117

Mota: Liburuko kapitulua

DOI: 10.1007/978-1-137-56885-4_7 GOOGLE SCHOLAR

Laburpena

In the large modern cities of the 1950s and 1960s — where much of the population worked in sectors associated with marketing, consumerism and finance — we can find the clearest examples of the changes in lifestyles, in codes of conduct and in the models of masculinity and femininity, as well as in the emotional regimes and its failures. These changes draw an unsurpassable horizon for the current generation.