A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms

Resumen

This chapter explores the ethical premise of responsibility and its connection to the concept of dialogue as a basis for assessing if, how and why digital platforms can or cannot meet the ethical premise and dialogic prerequisite for corporate social responsibility (CSR). It discusses the implications and makes recommendations for implementing the ethical premise of CSR into an organization. The chapter explains the ethical premise of CSR. It also discusses the CSR communication theory, the connection of the concept of dialogue with the ethical premise of responsibility. Digital platforms have three main characteristics: the de-institutionalization of communication, the evolution of users as producers, and interactivity in networks. Digital platforms provide a basis for ethical CSR, in a dialogue and response communication between the corporation and its stakeholders. Future research could explore the challenges of operationalizing the ethical premise of CSR through case studies and interviews with communication managers.